Line Athletes Co.
First-party D2C streetwear build — Next.js e-commerce with a drop/vault product model, real cart, and brand-led storytelling.
line-athletes.vercel.app ↗
The brief
We built Line Athletes Co. to prove out a complete D2C apparel stack — limited drops, public vault, branded product detail pages, content engine, and cart — without leaning on Shopify or templates. Goal: show that a small operator can ship a credible streetwear brand site without a dev team and without platform lock-in.
What we built
A custom Next.js e-commerce site with a drop/vault product model — products release in limited drops, then archive to a public vault. Includes full cart, image-rich product detail pages, brand-led storytelling, and a content engine for ongoing drops. Built brand-first, mobile-perfect, deployed on Vercel.